

It wasn't Comedy Tonight! but Branding this Afternoon! and it was still a great deal of fun due to Bill Ott and his team of Senator Singers from the group.
Here are my notes:
Forum on Brand Insurance Program
Bill Ott, Crescent Hotel aka Caesar of the Forum
Scott Greenwood, F & G Hospitality
Jim Bradbury, La Fonda
Andrea Thornton, Monteleone
Tracey Simmons of HHA
December is roll out of program
Assist hotels to understand the Brand Standards program
Conduct Site visits
About 3 hours
Tour property, work on checklist
We’ll receive a copy of the survey
2-3 guest rooms, lobby, meeting rooms
Dine in restaurant (complimentary by hotel)
Not a back-of-the-house tour
Pre-scheduled at a mutually appropriate time
Speak informally with a few staff about broad hotel history
Overnight stay (most visits)
Why a Brand Assurance Program with Site Visitations?
To ensure brand integrity.
Program does not mandate overly intrusive and costly improvements.
Nina Smiley, Mohonk Mountain House
Jacques Ambelard, Inn at Montchanin Village
Ron Morin, The Grove Park Inn
Jack Bussert, River Street Inn
Juli Lederhaus, Hawthorne Hotel
Lisa Koester and Sarah Brooks, Napa River Inn
Thierry, Tracy and Mary of HHA
More details on the HHA Members Only Website including the TOOLKIT
Hotels must score a minimum of 70% positive
Historic Elements
Guest Experience
A consultative program is the main crux of the VISIT.
“Helpful, informative and friendly” is the way Jim Bradbury described the visit he experienced about 10 days ago.
Andrea Thornton had her inspection last week. Jerry Fragnito did the inspection. She also took him to her HR department where they start an employee on their “Legacy” program so they learn about the property’s history and their ghost.
To help the guests who want a history tour, they made an iPod tour of their hotel, and it is free unless they don’t return the iPod, in which case they charge the guest $100.
Andrea likened it to taking a guest on a tour of the hotel.
Tracey reminded us all about:
• The Historic Toolkit – that is the orange book, which she hopes is not gathering dust on a shelf in someone’s office.
• $150 to rent the use of 5000 names from the Trust’s database.