Wednesday was a whirlwind of meetings and events. In the morning series, there was a lot of great information about the new website’s progress, how to utilize the web to bring in business, and the new look of HHA. Jeff Parker, Creative Director at Akins Parker, talked to us about how we are trying to build an identity for HHA by using consistent elements throughout all of our marketing materials. Having that identity will help HHA’s brand recognition and stake its place in the market. As a surprise, the new 2009 HHA directories were unveiled to the crowd. It looks fantastic. You want to pick it up and flip through it. I know our guests will too.
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