Publicity is on everyone’s mind these days. How do we get the word out about our properties in a unique, intriguing way? Enter Nichole DiBenedetto. She’s HHA’s new Public Relations Director. Wednesday she gave a great presentation and talked about what the upcoming initiatives would be. One that perked my interest was how she would be developing targeted pitches for the media to sink its teeth into. Pitches like unique culinary stories. For example, the Mission Inn has its own herb garden on the roof. The property’s restaurants use those fresh herbs in their dishes. Sous chef, Jay Finch of the Mission Inn Restaurant, uses fresh “rooftop” basil in his chicken marsala dish. Mmm.
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